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Empathizing, Inspection, & Research

As with any project, the research and initiation phase is like a giant whiteboard. More unknowns than knowns. Digging deep into the emotions felt through every touch point deepens our understanding of how users experience a product. People remember what they feel more than what they hear, read, or even touch. Ask a witness of […]

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Empathy & Research

Using MURAL, Slack, and Zoom meetings, a diverse group of geographically distributed individuals, we worked together to understand, empathize, find themes, and create a Lean Canvas. We began with a question: What does a person do when they don’t own a truck and they need something moved, delivered, or hauled away ASAP? We created an empathy […]