Case study: Cariloop This case study was a curve ball for our team. It felt like there primarily needed to be a marketing solution, but through the steps and challenges of design thinking we iterated a design concept that leaders at Cariloop found intriguing. After presenting our concept to Cariloop, I went on to create […]
We are not wanderers. We are sojourners traveling together along a broken path.
Empathizing, Inspection, & Research
As with any project, the research and initiation phase is like a giant whiteboard. More unknowns than knowns. Digging deep into the emotions felt through every touch point deepens our understanding of how users experience a product. People remember what they feel more than what they hear, read, or even touch. Ask a witness of […]
Empathy & Research
Using MURAL, Slack, and Zoom meetings, a diverse group of geographically distributed individuals, we worked together to understand, empathize, find themes, and create a Lean Canvas. We began with a question: What does a person do when they don’t own a truck and they need something moved, delivered, or hauled away ASAP? We created an empathy […]